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Online Crisis and Reputation Management
Ten years ago, MarCom’s Kristin Gabriel was writing crisis PR manuals, and training executives in major corporations on how to handle a crisis, but online and with social media channels like Twitter or...
View ArticleWhat is Online Reputation Management?
What marketers used to call crisis management is now frequently being called “online reputation management.” We started seeing this problem back around 2005 or so, when a number of chief executive...
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